First, let’s clarify the difference between niche and ideal client (or target market) as they’re often confused:
Your niche is the service you specialise in and provide to your ideal client.
Your ideal client is the specific group of people you serve.
Importance of narrowing down your niche:
One of the biggest mistakes businesses make is not niching down enough; trying to serve everyone, instead of THE one. They speak to a massive crowd rather than a specific group of people who would best benefit from their service (and therefore buy it more readily!)
Consider it this way: If you have a serious health concern with your skin, would you rather see your General Practitioner (GP) or a dermatologist (skin specialist)?
And what level of expertise and value would you expect, and be happy to pay for from this service?
In your business do you want to be a generalist or specialist?
Importance of knowing your ideal client:
In order to attract the right visitors to your website, our questionnaire helps to identify your ideal customer. Knowing this from the start will guide your content so that it creates a connection with your audience in a meaningful way.
Knowing your ideal client helps to make all your marketing efforts super-specific and targeted, boosting your conversion rates and ROI.