We designed this logo for WOD Pulse; an online hub for people to find, compare & review CrossFit gyms around the world. Essentially, WOD Pulse is the ultimate resource for keeping your finger on the pulse of all things CrossFit.
The design brief for this logo requested a strong colour combination and so we went for a burnt orange to red progressive colour with a matching dark grey. This combination was chosen with an aim to stimulate feelings of energy, strength and warmth.
We also incorporated a kettlebell graphic within logo to double as the “O” in WOD and to be recognisable to crossfitters (as its a piece of equipment often used). We also managed to get a “pulse” within the graphic to give it more depth and tie in with the name.
The WOD Pulse website is currently under construction but you can check them out on social media.