You may already be aware that your website should… no must be mobile friendly these days. Not only will google penalise your site in their search results if it isn’t, but in the fast paced, impatient society we live in, visitors to your site might punish you too.
When a website isn’t mobile responsive you’re forced to have to try and zoom in to be able to read small text, links are a pain to click on and sometimes content isn’t even viewable on the screen. As a result, most users get frustrated, give up and leave.
So not only are these websites losing customers but this can also affect what’s called “bounce rate.” Basically this is a percentage that is calculated based on how much time a visitor stays on your site. The longer they stay, the better the bounce rate which is another factor that contributes to how your website shows up in search engine results. If people are abandoning your site quickly, google will see that as a sign that your website isn’t very useful and your rankings can drop even further.
The solution is straightforward; your website simply has to be mobile friendly, or be prepared to suffer the consequences. Some developers are able to convert a website to a mobile friendly one, but often it’s just easier to start again and a fresh look never hurts anyway.
Yes, it does mean you have to spend more money, but what will it cost you if you don’t?
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