Web Design FAQ’s
If you’ve done the math, you’ve probably spotted that the individual elements when added together amount to quite a lot, so how do we package that into such an epic price?
It’s simple really, we’ve invested a lot in the initial research and work to develop our services. That being done, there are many parts that are now replicable for us, meaning we can provide them at incredibly affordable rates, but still deliver bucket loads of value!
The difference is as it sounds, a single page website is all your content on one single page. There is still a navigation menu however the links simply jump to that particular section on the page. These can always be upgraded to a full website in the future if needed. Conversely, a full website is a website with usual navigation and initially up to 5 pages, but you can add as many as you like.
Single page website benefits:
- Content is fully loaded on one page, making the experience more continuous and fluid for the user, and easier to digest.
- Users still click navigation links, they simply jump to that section on the one page
- They aim to provide just the right amount of info for a user to make a decision and act on it, e.g. sign up to a newsletter, submit a contact form, buy something etc.
- Having a narrow focus/task, this can help increase conversions because users move through the content quicker and can’t get lost or distracted by other links.
- There is much less work involved in building and maintaining a single page site, making them simpler and more affordable.
- If you start with one of our single-page websites, you can always expand it to a full website later, they are totally versatile!
Full website benefits:
- They are well-suited to nearly every type of business
- They offer unlimited scalability in that you can create as many pages as you like and expand the navigation as needed.
- The navigation flow of a multi-page site is easy to follow and familiar to most site visitors
- Sites with more pages have enhanced SEO capabilities having more content, meaning better rankings and enhanced reach
- They allow for more advanced features such as portfolios, online products, enhanced service pages, galleries, and so on.
Rather than building each website from scratch, we use template-based designs. Here’s why:
- Not being 100% customised we can build it quicker, making it more affordable and get you online faster
- The templates are strategy-driven, based on marketing and behavioural psychology research we have done to determine what works to help attract, engage, and convert (and make you money!)
- They are built on the WordPress platform that allows for unlimited customisation, so you can always expand and customise the site further if you wish to
- Having a clear guide to follow, they simplify the content creation process… anything we can make less complicated is worth doing!
First, let’s clarify the difference between niche and ideal client (or target market) as they’re often confused:
Your niche is the service you specialise in and provide to your ideal client.
Your ideal client is the specific group of people you serve.
Importance of narrowing down your niche:
One of the biggest mistakes businesses make is not niching down enough; trying to serve everyone, instead of THE one. They speak to a massive crowd rather than a specific group of people who would best benefit from their service (and therefore buy it more readily!)
Consider it this way: If you have a serious health concern with your skin, would you rather see your General Practitioner (GP) or a dermatologist (skin specialist)?
And what level of expertise and value would you expect, and be happy to pay for from this service?
In your business do you want to be a generalist or specialist?
Importance of knowing your ideal client:
In order to attract the right visitors to your website, our questionnaire helps to identify your ideal customer. Knowing this from the start will guide your content so that it creates a connection with your audience in a meaningful way.
Knowing your ideal client helps to make all your marketing efforts super-specific and targeted, boosting your conversion rates and ROI.
It’s incredibly difficult to come up with written copy for your website with nothing but a blank canvas to start with. This can often be a source of stress, frustration, and leads to really slowing down the website building process… We want to avoid that!
We have invested hours of work, research & automation to develop a step-by-step system that removes overwhelm and makes this process as seamless as possible.
One of our major selling points is that we create websites that convert. A large contributing factor in that is the quality of the copy, so in order to maintain our high standards, professional copywriting is included. You simply provide the initial information that we need and then our copywriters work their magic!
We’ve created an online knowledge base so you too can become a WordPress super nerd! Well maybe you don’t have to become a nerd, but you can learn how to do the day to tasks of your website yourself.
We love empowering our clients to be able to do as much as they want in-house so they can get it done immediately and don’t have to keep asking us.
Naturally, we’re available if you do prefer to outsource this work, but for those who are keen to learn and want to manage as much of their site as they can… you’ll love our knowledge base.
Our VIP members area contains additional tools and resources to boost your business further and really up your digital marketing game.
What’s inside is a trade secret only our members get to enjoy. To at least give you a peek behind the curtain – members get a 10% discount off all of the products / services listed within our business builders page…. plus other tools & resources that are completely FREE!
You get to enjoy access to the VIP members for 6 months following your website booking. Continued access is granted for as long as you remain on a maintenance plan with us.
We limit the number of clients we take on each month to ensure prompt turn-around times, which are usually within 30 days or less.
This also depends on you and on how prompt you are in doing your end of the work and supplying what we need. We have a super tight process though that helps guide you every step of the way.
All proofing (copywriting, design, lead magnets etc.), require the client to respond with any feedback and/or change requests within a two-week period to avoid delays in the client’s and other websites currently being developed by Rivmedia being published. If the client fails to provide any feedback and/or change requests during this time, the proof will be considered complete and handed over to the client as-is. The client can request more revisions later if needed for an additional fee.
Just as we value our own time, we value yours also so while our process might seem a little anally retentive, it’s there so we can stay on top of what is needed to stay on schedule and get your website up and running ASAP.
We choose to use WordPress for a number of reasons, but mainly for its versatility. You can build any kind of website with it, customise it as much as you want, add as much functionality you can imagine and you’ll never outgrow it.
There’s a reason that it powers almost 1 in 3 websites across the globe…. nuff said.
For more info, check out this article where we compare the most popular platforms.
Once people come to your website, what then? Too many times I see people pouring loads of time and money into paid campaigns to drive traffic to their website, only for nothing to eventuate. Getting people to your website is just the first step, the second is to convert them into prospects and one of the easiest and effective ways to do that is with a lead magnet.
A lead magnet is a marketing tool that generates leads by offering a resource in exchange for a prospect’s contact information. They generally come in the form of digital, downloadable content, such as a free PDF checklist, report, eBook, etc.
They allow prospects to get an idea of how you can help them without any risk or exchange of money; it begins their journey with you from prospect to customer. When effective, you can establish yourself as a thought-leader in your industry, with the ultimate goal being to position your business as the go-to business your ideal client needs to solve their problem. It’s a vital element in your digital marketing campaign.
What we do:
We provide a guide to help you determine what kind of lead magnet would be valuable to your target market, and steps to help you create its content. Once that is done, we’ll take care of the graphic design and tech stuff to create it for you!
- The lead magnet guide
- Professional copywriting up to 1000 words
- Graphic design and asset delivery in PDF format
- Stock image sourcing if required
- One round of design and written copy revisions
We can all write, right?
Just as design & functionality is vital when building your website, your written copy is equally as important in creating a connection with your audience and converting visitors into customers.
Investing in professional copywriting can help achieve the following:
- Captivate and engage your audience
- Convey your message succinctly and in a meaningful way
- Help with SEO and google rankings
- Differentiate your site from your competitors
- Make you look professional by ensuring quality grammar and no mistakes
- Save you a LOT of time and hair loss
One of our major selling points is that we create websites that convert. A large contributing factor in that is the quality of the copy, so in order to maintain our high standards, professional copywriting is included.
Plus, one of our other main goals is to remove the stress out of building a website. Writing copy can be taxing and time-consuming, so for this reason also, we prefer to leave it to the pros.
Professional copywriting is included for all of your page content (within the chosen package) and your lead magnet.
Proofreading only is provided for your blog post content, and any additional pages you add. However, professional copywriting can be added to these for an additional fee.
Not a problem! What we love about WordPress is that it is eternally flexible, virtually anything you can imagine can be added on. Below are some of the main additional features:
Portfolios: A portfolio page can be included as one of your pages in a full website package, but we do limit the portfolio items to a maximum of 6 to start with. More can be added for an additional fee which we can quote.
Galleries: We’ll include an image gallery on a single page design as part of the package with a limitation of up to 20 images (which is best for site speed and user experience). For a full website package, you can include an image gallery also within the page of your choice with the same image limitations above. If you want a dedicated gallery page (for example for photographers, artists, home builders etc.) with multiple galleries within it that are categorised, we’ll remove professional copywriting for this page (unlikely to be needed anyway) and replace it to create up to 6 gallery categories with each including up to 20 images.
Additional pages: More pages can be added for $220 each; this cost is for design only, the written copy can either be supplied by the client or we can provide a quote for professional copywriting.
eCommerce: A single product or a full online store can be added for $295 and up, depending on what kind of shop is necessary, features, number of products, etc.
If you’re interested in other features such as LMS, memberships areas, you name it, just let us know and we can talk about it.
We don’t include domain registration and hosting by default. Many developers will purchase your domain and hosting for you as part of their package; as it is your website though, we personally prefer that your domain/hosting is registered in your name rather than ours!
We are more than happy to recommend Ventraip as they are Australian based and have fantastic customer service. We will of course provide you with full instructions on how to set everything up, but rest assured it’s very easy!
We’ve actually written an article about this if you would like more information: Your website is your most important online asset… isn’t it?
However, if you still prefer that we manage it for you, we are more than happy to help. Hosting packages managed by us start from $165/year and include:
– 5GB SSD Cloud Storage
– Unlimited Premium Bandwidth
– 200% CPU Allowance
– 2GB Memory Allowance
– Hourly Acronis Backups
– FREE Comodo SSL Certificate
This suits many websites, but larger packages are available upon request
Your package includes email support for 30 days after your website is published. After that, our service does not end there. We also provide ongoing support via:
Plus, all of our VIP members (those on a maintenance plan with us) enjoy 10% off all of these services.
Need more help, or just have a question? No problem, get in touch anytime and we’ll work it out.
It’s pretty simple, the first payment for your website package is made upon booking with the subsequent payments made on the same date the following months until paid in full.
With the monthly maintenance plans, the same process applies. However the first month you won’t be charged – Payments for maintenance don’t commence until 1 month after booking your website package.
Payment Processing: We accept Visa & Mastercard (processed through Stripe) and monthly payments are automatically charged. Receipts are sent to your email.
Our websites come with in-site SEO (Search Engine Optimisation), we always follow best practice guidelines and all possible efforts are undertaken to set-up your SEO as effectively as possible, but no guarantees can be made for your website’s ranking.
How Google ranks your site is constantly evolving and changing so I would be very wary of anyone who does guarantee “top of page 1 results.”
Website Maintenance FAQs
Short answer – updating & maintaining your website is important for functionality, security, and performance:
Long answer – WordPress is built on what is called open source technology where the source code used to create it is freely available for the public to view, edit, and redistribute. For this reason, regular updates are required in order to improve functionality, resolve any bug fixes, and help to secure any vulnerabilities to possible hacking attempts.
Furthermore, your database (where all your sites information & settings are stored) can build up a collection of unneeded data over time such as post revisions, spam comments, trash, transient options, orphaned metadata, and so on. So maintaining & optimising your database means faster backups, easier restorations, and improved speed & performance. Essentially it’s like giving your website a spring clean.
Of course you can! These tasks can be a steep learning curve for most though. Plus, the DIY approach is a time consuming and often tricky process that can sometimes lead to disastrous outcomes.
If you don’t feel confident that you are capable of performing maintenance tasks yourself, that’s where our maintenance plans come in handy.
Knowing that your site is being professionally updated & maintained is a small price to pay for peace of mind. Plus isn’t your time better invested elsewhere?
Payment methods: We accept Visa & Mastercard (processed through Stripe).
Payment Processing: The first payment will be processed upon checkout. The following payment dates will be on the same day each month. Should any payments fail (lack of funds, tech issues etc.) the subscription will re-commence from whatever date the renewal is successfully processed.
Failed payments: Failed payments will be retried automatically 5 times over 7 days. At this point, if your payment has still failed to process unfortunately your maintenance package will be cancelled and no further work will be performed.
All work is paid for upfront and the work is performed within 1-4 business days after your subscription payment has been successfully processed.
We have no lock-in contracts so you can upgrade, downgrade or cancel your subscription plan at any time, just log in to your My Account area, and within the “My Subscriptions” tab you can manage your subscription/s from there.
Plan switching: If you upgrade or downgrade your subscription plan, you will need to checkout again as you did the first time. Payment will be adjusted in the subsequent renewals.
Cancellations: If you cancel before your subscription renews then your subscription will cease and no further work on your website will be carried out. There are no refunds if you cancel after your subscription has already renewed.
This includes updating your WordPress core, plugins & theme/s when new releases become available as well as a compatibility check.
- We will only update plugins that are compatible with your installed version of WordPress
- We will only perform theme updates if a child theme in place
- As mentioned we will do a compatibility check but it is your responsibility to inform us if you notice that your website is not working properly after updates are performed. Should this occur we will restore your website to how it was before the update (no extra charge).
If further work outside the scope of your maintenance package is required this will be discussed and agreed to by both parties before any additional work is commenced.
Over time, your database (where all your site information & settings are stored) can build up a collection of unneeded data such as post revisions, spam comments, trash, transient options, orphaned metadata, and so on. So maintaining & optimising your database means faster backups, easier restorations, and improved speed & performance.
Essentially it’s like giving your website a spring clean.
Security & malware scanning: We check your website for any malware (software created for malicious purposes by website hackers) and we make sure facilities are in place to reduce vulnerabilities & help prevent issues. Should we happen to find any issues, you will be notified immediately to discuss and resolve it.
Malware removal: In the unlikely event that malware is detected on your website, we will make this a priority fix and get your website back in tip-top shop ASAP.
We ensure facilities are in place to automatically back-up your site at regular intervals, giving you peace of mind that your site and content are fully protected.
Back-ups are stored on our remote storage so as not to take up valuable space on your server (website hosting). We store 3 sets of backups at a time.
Please note: While all precautions are taken to safeguard these back-ups sets we do not guarantee their safety and therefore strongly urge all customers to download and store them periodically.
We log all details of the updates and changes we have made to your site. This means you will have a complete history of all the work that has been completed for you.
When necessary we will also include optimisation suggestions for better performance.
In addition to performing a full backup monthly (which includes your database, themes, plugins, and uploads), the professional and ultimate plans also include fortnightly and weekly extra backups of the database.
The database is where all of the necessary website data is stored; posts, pages, comments, configuration settings, and so on. So, for sites with additional functionality and activity, the extra database backups ensure minimal impact should you encounter any losses of data, errors, mistakes, etc.
Many of the plugins available in WordPress are free, but there is a number of premium plugins that come at a cost as they offer more functionality & features. Payments are generally on a recurring annual subscription or sometimes just a once-off.
As a WordPress designer we often use premium plugins on various sites and therefore have our own developer versions of them. So instead of purchasing these yourself, you can save hundreds of dollars by simply accessing them through us.
Here’s just a few examples to demonstrate how quickly the cost of premium plugins can add up:
- Online forms: Gravity Forms + Bacic Add-ons – Valued at $59US/year
- Page Builder: WPBakery Page Builder for WordPress – Valued at $64US/year
- eCommerce extension: WooCommerce Subscriptions – Valued at $199US/year
Website Support FAQs
Here are some examples:
- Simple website edits or design tweaks
- Uploading new content or blog posts
- Techn issues & troubleshooting
- Setting up basic forms
- Adding image galleries
- Onsite SEO
- Speed optimisation
- Adding videos, audio or PDFs
Tasks are generally for minor edits only; they exclude major design & functionality changes as this often requires much more time and is best to be quoted separately. If any edit requests fall outside the scope of what we can provide via this service you will be notified.
Tasks are generally for minor jobs only; they exclude major design & functionality changes as this often requires much more time and is best to be quoted separately.
If any task requests fall outside the scope of what we can provide via this service you will be notified before any work commences.
Following that, you will be provided with a quote with the cost of the support ticket already purchased deducted. If you choose not to proceed, the support ticket cost will be refunded in full.
Examples of tasks that may need to be quoted:
- Configuration of Complex Plugins
- Setting up a new WooCommerce Store
- Complex Forms
- New Pages
- Fixing layouts and functionality issues
- WP site backup & migration from one server to another
- WordPress installations
- Setting up new functionalities, e.g. membership areas, learning management systems etc.
If you’re not sure how much time the task will take, we recommend buying 1 ticket to start with. Once we receive your request and can work out the time needed, we will inform you.
Following that, if more time is needed we can either:
- Cancel and refund your money.
- Do what we can within the time allowance for 1 ticket
- Complete the task once additional tickets have been purchased (as instructed by us to cover the entire task)
Simply add a ticket/s to your shopping cart and complete payment. After checking out you will automatically be redirected to an online form where you can submit your support details.
Each ticket is restricted to:
- up to 30-minutes of our *time, or
- when your question is answered or
- issue resolved or
- the task is completed
(whichever comes first)
* Time includes time working on your website as well as any communication or education provided by phone or email.
Our working hours are Monday- Friday 9am-4pm and we work through tickets in the order in which they are received. We strive to reply within 1-2 business days.
Sorry no. We have a number of clients that we provide support for and the online ticketing system ensures that requests can be easily tracked and addressed in chronological order.
It also helps keep prices down not having to spend additional time on invoicing and administration.
If any task requests fall outside the scope of what we can provide via this service you will be notified. At this time, if no further work is to be carried out you will be refunded in full.
Work tasks: Once any work commences on a requested task no refunds will be provided.
Debugging & troubleshooting: due to the nature of this work we can’t guarantee that we will be able to resolve your issue either within the time allocated or at all. Depending on the issue it is sometimes difficult to determine how much time is needed until the investigation commences. If we determine that we cannot resolve your issue we are still required to be compensated for our time in investigating therefore tickets in this instance are non-refundable.
Communication: If you cease to communicate with us, tickets expire 2 weeks after purchase and are non-refundable.
If you are entitled to a refund, they will be processed via the manner in which they were paid.
Logo Design FAQ
Sorry no; we require all logo design communication to be done via email.
Written instructions prevent miscommunications and also help to reduce our overheads so we can continue to offer great prices.
We check our emails very regularly so don’t be concerned that this will slow the process, if anything it ensures expediency.
Concepts refer to how many initial design concepts you get. For example, if you have a very clear idea of what you want, one concept would be suitable.
If you need more help deciding though, purchasing more initial concepts will help you compare different fonts, graphics, layouts, and so on. We then use those concepts to compare/contrast and eventually narrow down to your final design.
The following image is an example where a client selected 5 initial design concepts. The 6th image is the final design after eliminations/changes were made and revisions applied.
Unlimited revisions are included in all our packages so you can have peace of mind knowing that we will keep working on your logo until you are absolutely thrilled with the final design.
It usually takes between 1-3 business days to receive a revision depending on the complexity of the changes and our current workload.
All logos designed by us are unique and made to order. No copyrighted graphics are ever used in our logos and the client retains 100% copyright ownership of the final design.
You will be provided with all the files you will need for both print and digital use including the original working file – Adobe Illustrator .ai vector file.
Specifically, you will be provided with the following formats: .ai .eps .jpg .pdf & .png
Explanations and uses for each is provided with your final files.
When necessary we include both a stacked and in-line version of your logo design for use across various print and digital media.
In the following examples, the stacked version is used as a profile image on social media, and the in-line version is used within the header of the client’s website.
An inverted version of the logo is created so that the logo can be used on both light and dark backgrounds. This is handy when the logo is to be used in various locations with differing colours.
For example, the white background version below could be used on invoices (usually a white background) and the darker background version for screen printing on shirts and so on.
In the examples below, you will see the green/grey text and shadings are clearly visible on a white background. On the darker background though this has been changed to much lighter green so it’s still clearly visible.
For use on social media pages and other websites (directories, google places etc.). We ensure the proportions are correct so no elements in your logo are cropped.
Your first round of logo concepts is usually delivered within 2-3 business days.
After that revision rounds are also received within 2-3 business days; often revisions are received quicker but it depends on our current workload. So the quicker you can get back to us with your feedback the better!
Your first round of concept/s will be delivered via email at which point we provide instructions on the best ways to provide feedback to us. This is done via email also as it’s important to have your instructions in writing.