Having a zoom meeting and lesson in the comfort of your own office was amazing! Libby talked me through, step by step what I needed to learn in how to write my blog. She gave more insight into google and how to write for my ideal client making sure the blog ticked all the boxes. Very informative. I felt more confident to just try. Thank you Libby. I look forward to any more sessions I might require, if need be. I highly recommend RivMedia for any website training.
Do you know exactly who you’re selling to?
If you answered something like: small business owners, mothers, people in my city… then you’re probably not selling to anybody.
This is where so many businesses come unstuck. Failing to clearly identify their best customers because they don’t know how, or, because of fear. Fear that if you focus on a smaller group of people that it will restrict your business.
The fact is though, if you try to help everyone, you’ll never help anyone.
Generalised Audience
When your marketing is communicated to a broad audience it becomes generic, uninspiring, and won’t address the specific problems your ideal customer wants to be solved.
You won’t speak directly to their fears, frustrations, wants and desires, resulting in a lack of connection and subsequently, lost sales.
Targeted Audience
The more you refine your customer avatar: The better you’ll understand how to reach them, how to get them to buy, and most importantly, how to give them the outcome they desire.
Having a deep understanding of your ideal customers then integrating this knowledge across your entire business is the secret sauce to successful marketing.
Your avatar forms the foundation for ALL your marketing strategies.
But here’s the problem…
Defining your ideal customer can be tricky.
Where to start, what information to gather and how to implement it. 🤷♀️😭
Do any of these situations sound familiar?
You’re not alone.
A lot of business owners struggle with this piece of the marketing puzzle. Only by having a crystal-clear picture of who you want to reach, can you tailor your marketing to have the strongest impact on your audience.
Just imagine how it would feel if you could:
Do you want to ditch the confusion & fear and confidently build marketing strategies that work?
If you’re sick of procrastinating over your content, getting poor engagement, low conversions and working with the wrong clients who don’t appreciate you then this is it! This course has been created just for you and will help you take your business to the next level.
INTRODUCING…
Defining your ideal customers doesn’t have to be complicated when you have the right tools and a step-by-step guide to help you. This course will walk you through how to identify your ideal customer avatar, even if you’re new to customer profiling.
The nitty-gritty
Here’s what is waiting for you inside the course
You will learn:
What a Customer Avatar is exactly, how it can be used to refine & improve your marketing, and why it is the secret sauce to a successful business
How to go about collecting data and what critical pieces of information to include so you can target higher-quality leads
How to identify the frustrations, fears, wants & desires that your customers have & the emotions associated with them so you can make them feel heard & understood, and genuinely build a connection.
The psychology behind buying choices and what switches your product or service from a “nice to have” to a “must-have”
What might stop your ideal clients from buying and conversely, what will motivate them to buy. Knowing and addressing both will give you a huge advantage in your sales conversions.
What your customers can expect to experience before and after purchasing your product, and how you can use that transformation as a highly effective buying motivator.
Did someone say Bonuses??
FREE Canva Template!
Once you have created your Avatar, convert it into a handy 1-page document. It’s not only more visually appealing, but it combines all the data onto 1 convenient page.
It also simplifies things should you want to share the document with others such as copywriters or web developers.
This way, everyone is on the same page when it comes to creating content for your ideal audience.
Here’s how it works
You get instant access to the entire course, no waiting for emails or content sent week by week. Along with lifetime access, you can either binge and smash it all out at once, or take as much time as you need.
Lessons are text-based (not videos) so you’ll never miss an important point. You can refer back to specific sections quickly and easily and move through the information at your pace.
The content is yours forever, allowing you to come back again and again. You can use and reuse the course information and resources as your business grows and evolves.
The Worksheet is instantly accessible via Google drive where you can edit it online, or if you prefer, you can download it to your computer, whatever floats your boat 😉
Maybe you’re thinking this course might not help you?
You’ve probably seen others making similar promises or perhaps you’ve been burnt already? And I get it, there’s nothing worse than wasting time and money!
Here’s what makes “Create your Ideal Customer Avatar” different:
We’re about taking action,
not just consuming content.
This course was created to save you time, money & frustration, not to add yet another thing to your to-do list that ends up collecting digital dust on your computer.
Our step-by-step guides will give you the resources to confidently take action that will move your business forward, so you can finally get the results you desire!
Ready to connect with your customers on a deeper level, where objections are obliterated and you’re met with excitement & hope?
When you enrol today, you’ll get:
Total Value = $1,138
But you won’t have to spend anywhere near that!
Sure you can create a customer avatar on your own, but you can easily lose days and weeks trying to find out what data to gather, and without the right guidance it’s likely to miss the mark anyway.
Investing in our course will save you hours of time and head-scratching so you can finally get clear on WHO you are selling to & how to connect with them so your offerings practically sell themselves. Best of all, you don’t have to blow the budget to get your hands on it!
Your marketing strategies shouldn’t hold you back from helping your ideal customers. That’s why I’ve made it as easy as possible to get your hands on this course by practically giving it away for…
Drum roll, please! 🥁🥁🥁
$47 AUD
Don’t let the price fool you
This course is based on years of experience, education & research. We’ve done all the hard yards so you don’t have to! Plus, running it online is inexpensive, a saving I can pass on to you! #winning
Libby’s one on one training session was very informative and so helpful. Having Libby quickly and clearly answer any questions was incredibly valuable. She was also able to show me certain things that I didn’t know I needed to know. She is enthusiastic, pleasant, informed and lovely to work with. I highly recommend Libby and Rivmedia.
We recently engaged Rivmedia to carry out an eDISC Behaviour Profile. It was the first time we had ever met Libby and really had no idea what to expect. We could not fault the process or service. The questionnaire was straightforward and easy to navigate. Once the results had been collated and analysed, Libby sat with us to go through the results in detail. It was evident how knowledgeable and passionate Libby was about the eDISC. We took away knowledge that could be applied to both our career and personal relationships.
I would highly recommend Libby and her services. I worked with Libby on some business coaching and have to say it really was invaluable. Libby really made me feel at ease and guided me through activities and exercises that really helped me focus and find out what has been holding me back and ways to move forward. She is knowledgeable, genuine and gave me a plethora of tools and techniques that have benefited me both personally and professionally. Thank you so much. ❤️
Libby helped to get me out of a major rut and guided me through very successfully to launch my ecommerce website. I will always be very grateful for the part she has played in my business. She’s a natural teacher and thrives on supporting others to learn new skills. I’ve gone from complete novice to quite competent under Libby’s guidance. Thanks Libby!
Bianca Millar, A Good Scout
100% Money-Back Guarantee
I’ve worked hard to ensure that anyone who invests in this course won’t look back. I’m confident you will LOVE it – what it provides, and the time and stress it will save you. That’s why I’m happy to offer a 14-day money-back guarantee, so you don’t have to worry.
All I ask in return is that you take the full 14 days to complete all the lessons and worksheets. If you find you’re not 100% satisfied, we can part as friends and I will refund your money in full.
Hey There! I’m Libby
I’m a Web Developer, Strategist, and Founder of Rivmedia Web Design. I help motivated entrepreneurs owners who want to grow and scale their business.
For years I have seen websites that whilst very attractive and functional, just weren’t getting the desired results. The owners were seemingly doing everything right – posting on social media, writing blog posts. But, still struggling to convert visitors into customers.
I knew that a more holistic approach was needed to help my clients achieve their goals, and one major element in that strategy is nailing your Customer Avatar. So, I created this course to help you get crystal-clear on your ideal customers, resulting in marketing that is highly targeted, highly effective and improves your ROI.
I’m an action-taker like you, and I don’t want something like an undefined Avatar to stop you from doing what you do best, and building the business of your dreams. So I’ll see you inside?
I believe that with the right tools, resources and support, ANYONE can achieve success… in whatever form that means to them.
– Libby, Rivmedia Web Design
Questions?
No worries, I’ve got you covered with the most common FAQs here. If you don’t see your question below you can email me directly and I’ll get back to you within 1-2 business days.
Totally! This course is intended for those who have an established business already but want to up their game, as well as those that are just starting out.
If you are just starting out, this course will give you a huge advantage by launching in the best way possible. You will probably find that you may need to tweak your avatar as you “grow into your business” and learn more about your ideal customers as well as who you prefer to work with. But that’s totally ok! Business is an ever-evolving process so this is completely normal anyway.
One of the best parts of this course is that you have lifetime access to it. You can use and reuse the course information and worksheets as your business grows and evolves. So, whenever you need to tweak or update your Avatar, this course will be here to support you.
Enormous effort has been poured into this course to make it as simple, informative and effective as humanly possible. Anyone can do this course, regardless of your marketing skills. The worksheets provide all the prompts needed to guide you, completely removing the guesswork of what to include and how.
You have a part to play too though. If you’re looking for a quick fix, not interested in learning new things, and are not committed to doing the work needed to get the results… This course isn’t for you.
After years as a web developer, I got so disheartened with seeing businesses work so hard only to barely stay afloat. Your marketing strategies shouldn’t hold you back from helping your ideal customers which is why I’ve made it as easy as possible to get your hands on it.
Yes, this course is worth much more than what I’m charging. It’s important to me though to share it with whomever I can as I’m passionate about helping small business owners. Helping you build the business you really want so you can live the life you dream about, is incredibly rewarding work.
Plus, from a logistical perspective, all the hard work to create this course has already been done. Beyond my own initial investment in creating it, running it online is inexpensive, so those savings can be passed on to you!
Immediately after purchase, you will be redirected to the course page to commence the lessons and gain access to the course materials. You will also have an account on our website and you can access it and any other products or courses you invest in with us from your account area here.
Upon purchase, you will automatically be directed to the course page to begin instantly and gain access to all the resources needed. Here’s what is included:
- Instant access to the online course lessons and content (value = $497)
- Avatar Reference Guide (value = $97)
- Customer Avatar Worksheet (value = $497)
- Bonus: FREE Canva Template! (value = $47)
Evidence-based research. It’s something I have lived by my entire working life. When I learn about strategies and tools to help in my client’s and my own business I want to know WHY it works, not just WHAT works.
As a web developer, I have also come to appreciate how overwhelming and confusing some of this “stuff” can be for my clients and have made it my mission to not only educate but simplify it all as much as humanly possible.
Everything I offer is a blend of proven strategies that you can apply with step-by-step guidance, and extra support when needed.
Each of the 4 lessons within the course average around 5 minutes of reading time. As for the worksheets, how long they will take to complete will vary depending on your industry and what stage of business you are in.
As a guesstimate, you can expect to spend anywhere from around 2 to 8 hours, plus the time required for research.
I’ve worked hard to ensure that anyone who invests in this course won’t look back. I’m confident you will LOVE it – what it provides, and the time and stress it will save you. That’s why I’m happy to offer a 14-day money-back guarantee, so you don’t have to worry.
All I ask in return is that you take the full 14 days to complete all the lessons and worksheets. If you find you’re not 100% satisfied, we can part as friends and I will refund your money in full.
See full details on our course agreement and refund policy here.
Is this course right for you?
This course isn’t for everyone and I’d love to help you figure out if it’s right for you. So I’ll cut to the chase. It’s not a magic wand. 🧙♀️ While this is a powerful system to accelerate your success, you’ll have to play your part and do the work:
This course is for you if…
And you’re totally ready to…
Create Your Ideal Customer Avatar
Ready to learn how to define your ideal customers, and confidently build marketing strategies that work?