Create a User Persona

A step-by-step guide to building a user persona so you can create effective marketing strategies & build the business of your dreams!

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user persona

Create a User Persona:
Attract your ideal clients & skyrocket your sales

If you’re not reaching the right people in the right way, it doesn’t matter how good your product is, you won’t hit your sales targets. That’s why having a user persona (AKA ideal client, ideal customer, avatar)  is so important.

Knowing your ideal customers allows you to hone your marketing efforts to a targeted audience. Then create messaging that resonates with them in the most persuasive way possible, inspiring them to buy.

This persuasiveness is by no means a manipulation, nor is it sleazy or salesly. You’re simply helping your customers to get what they need because your products/services are just right for them. This creates a tribe of raving fans who love what you offer because it’s exactly what they’re looking for.

This combination of effective targeting & messaging makes the sales process friction-free, and simple. Completing our course will help you to confidently create effective marketing strategies, get more leads & sales & build the business of your dreams.

user personaWhat you will learn:

In this course, we will walk you through the process of defining your ideal customers & creating a User Persona. We break down each section step-by-step in a simple, easy to follow guide

BONUS: As people are subconsciously driven to buy based on feelings more than things, having an awareness of your ideal client’s emotions is vital.

So, we also cover the importance of identifying emotions and using them in your marketing.

Here’s what’s covered in the steps:


To paint a clear, more personalised picture. This will help you to target & reach more quality leads.

Frustrations & Fears

The problems that your customers want to move away from. Plus, how these pain points make them feel so you can truly empathise and therefore build a connection.

Wants & Desires

What they want to gain, how that will benefit them and the positive experience they will have as a result.

Transformations: Before and After States

What your customers can expect to experience before and after purchasing your product, and how you can use that transformation as a highly effective motivator.

Buying objections and purchase drivers

Determining what might stop your ideal clients from buying and conversely, what will motivate them to buy. Knowing and addressing both will give you a huge advantage in your sales conversions.

What’s Included:

In addition to the learning content, you will also get:

User Persona Worksheet

To cover all bases, we’ve created 2 versions of the worksheet. A digital version and a printable one (whatever floats your boat!)

User Persona Questions

A quick reference guide to help you in gathering all the data you will need to create your Persona

Bonus FREE Canva Template!

Convert your Persona into a handy 1-page document. It’s not only more visually appealing, but it combines all the data onto 1 convenient page. It also simplifies things should you want to share the document with others such as copywriters or web developers. This way, everyone is on the same page when it comes to creating content for your ideal audience.

A personal message from Libby

For years I have seen websites that whilst very attractive and functional, just weren’t getting the desired results. The business owners were seemingly doing everything “right.” Posting on social media, writing blog posts, and spending money on advertising. But still struggling to convert visitors into customers.

I knew that a more holistic approach was needed to help my clients achieve their goals and that is where my signature system for web design was conceived.

One element in that system is helping my clients to get crystal-clear on their ideal customers. This results in marketing that is highly targeted and highly effective. Most importantly, it results in more leads and sales.

Your website is your most valuable online asset. This course has been designed as another tool to help you get the most out of it.

Start attracting & converting your ideal customers!

Confidently build effective marketing strategies, get more leads & sales & build the business of your dreams. Complete our course and learn how to create content that resonates with your ideal customers today!

Happy Customers

Customer satisfaction is of great importance to us, so we absolutely love hearing from happy customers! These are just some of the awesome businesses we have been lucky to work with over the years. See what they had to say about our business coaching services below, or check out all of our reviews here.

Create a User Persona


A step-by-step guide to building a user persona so you can create effective marketing strategies & build the business of your dreams!

Category: Client Content, Online Courses, VIP Members
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